When building an online presence, it`s important that you have a good idea of the keywords you would like to rank for. However, many people think that having a list of keywords and building links to the pages is all that is required to boost your rankings within the SERP`s. Unfortunately, you need to have a good idea of on-page and off-page SEO techniques so that when indexed, Google will have a better idea of what is important. Once Google has a clear idea of the keywords you are targeting, they can connect them to the pages on your website. However, it`s important that you have some basic knowledge on how to setup your website for indexing. Let`s look at the top 3 important on-page optimizing techniques that`ll get you ready for organic clicks.
Keyword in URL
First, it`s important to add the keyword within the URL so that Google will be able to read the relevance by indexing the URL of the page. It`s very simple to build a page with the keyword embedded within the URL because it all depends on the way it has been saved. If you are using Wordpress, they`ll automatically save the page keeping it the same as the content title which is simply streamlining the entire process. Next, make sure that when you choose a title for your content, you perform keyword research by using the free tools which are available to you like Google Keyword Planner. Look for solution based keywords that have high search volume and little competition which will improve your chances of ranking much quicker.
Keywords in Content
There has been a lot of discussion about keyword density and the right amount of keywords to scatter throughout the content. What said, there is no argument that targeted keywords within your content are very important because it`s a great way for Google to determine what your content is all about. They then use this information to display the correct pages within the SERP`s when people are searching the EXACT same keyword. However, there are a few things you`ll to keep in mind...
First, do not overdo the keyword`s within the content because this may indicate keyword stuffing and you might be removed from Google search results. Once, you`ve been removed, it`s very difficult to get your website added back into the search results because you`ve lost the credibility. A great rule of thumb to use is a keyword density percentage of 2%-4% within the content.
Next, use different keywords within the content so that things flow natural. Many people make the mistake of using keywords over again which necessarily don`t make sense. You can use relevant words known as LSI keywords to create a better flow for your content.
Keywords in Description
When people are searching a phrase using search engines like Google, it`s important that you have the right keywords within the meta description to entice the person to click-through to your content. You`ll be up against some serious competition so it`s important that you stand out and have them click on your link compared to others. A good idea is to include high volume keywords within your description because you know people have been searching these keywords. Make sure the meta description is under 160 characters and that you use enticing sentences to improve your overall ROI which is important to generate the traffic flow to your website. Here`s a quick tip...
Use Google to search a keyword and look over the other descriptions within the SERP`s. This way you`ll have a better idea of what type of enticing keywords they are using. You can use the same ones with a little twist so they are not duplicate or copied. The trick is to win the click over your competition to improve the ROI.
Keyword in URL
First, it`s important to add the keyword within the URL so that Google will be able to read the relevance by indexing the URL of the page. It`s very simple to build a page with the keyword embedded within the URL because it all depends on the way it has been saved. If you are using Wordpress, they`ll automatically save the page keeping it the same as the content title which is simply streamlining the entire process. Next, make sure that when you choose a title for your content, you perform keyword research by using the free tools which are available to you like Google Keyword Planner. Look for solution based keywords that have high search volume and little competition which will improve your chances of ranking much quicker.
Keywords in Content
There has been a lot of discussion about keyword density and the right amount of keywords to scatter throughout the content. What said, there is no argument that targeted keywords within your content are very important because it`s a great way for Google to determine what your content is all about. They then use this information to display the correct pages within the SERP`s when people are searching the EXACT same keyword. However, there are a few things you`ll to keep in mind...
First, do not overdo the keyword`s within the content because this may indicate keyword stuffing and you might be removed from Google search results. Once, you`ve been removed, it`s very difficult to get your website added back into the search results because you`ve lost the credibility. A great rule of thumb to use is a keyword density percentage of 2%-4% within the content.
Next, use different keywords within the content so that things flow natural. Many people make the mistake of using keywords over again which necessarily don`t make sense. You can use relevant words known as LSI keywords to create a better flow for your content.
Keywords in Description
When people are searching a phrase using search engines like Google, it`s important that you have the right keywords within the meta description to entice the person to click-through to your content. You`ll be up against some serious competition so it`s important that you stand out and have them click on your link compared to others. A good idea is to include high volume keywords within your description because you know people have been searching these keywords. Make sure the meta description is under 160 characters and that you use enticing sentences to improve your overall ROI which is important to generate the traffic flow to your website. Here`s a quick tip...
Use Google to search a keyword and look over the other descriptions within the SERP`s. This way you`ll have a better idea of what type of enticing keywords they are using. You can use the same ones with a little twist so they are not duplicate or copied. The trick is to win the click over your competition to improve the ROI.