Branded keywords are effectively your companies name; if you were called John’s Mechanics, then your branded keyword would be John’s Mechanics.
It really is that simple; so how can something so simple be as effective as this? What makes a branded keyword so useful for you down the line?
The Message is Yours
When working with a branded keyword, you will be in control of what the messages that contain these keywords will be saying. The web can be a vicious place and within just a few days of negative reviews and comments about your business, you could find yourself in the gutter in no time at all. Branded keywords work differently, though; you’ll be putting forth a far clearer message than you would have been normally.
You’ll be putting out all of the content using these branded keywords, so you’ll be able to present the positives of your website more and get visitors more interested.
Since you might be one of the few people going for this branded keyword, they can be pretty cost-effective. This means that you can get a good value in return for the money you spend vs the amount of clients that branded keywords can bring you; it’s a very fair trade!
Combine for Effect
If you use branded keywords along with normal keywords you can really get a lot out of your branded campaigns. For example, if the name of the business was something along the lines of Easy Computer Repairs, you would be able to work a lot of normal keywords around that. This makes using keywords in content easier as you will simply be using he business name!
Cover Every Base
By using branded keywords along with PPC marketing, for example, you can have your business name popping up with regularity. This will look excellent when people are browsing for what you offer; you can appear to have greater clout and authority. Then, these users are more likely to actually click on your site; this is what you are aiming for, and branded keywords can be a great way to achieve this.
Don’t Miss Out
Put quite simply, if you aren’t using branded keywords to get in some kind of traffic pool then one of your competitors will be. It’s a very useful way to bring in new clients but you won’t be the only doing it; make sure you capitalize and don’t give away any potential leads to your various competitors in the search engines.
Wrapping It Up…
No one can argue with the power of branding your business and if you think about the big players within any niche you’ll notice they all have reputable brands. Branding your website doesn’t have to be hard, but it does have to be your focus when you first start blogging. You either have to focus on “brand” or some other strategy so it’s important you have a clear objective from the start.
Your mission should be to create a reputable brand so whenever your company or blog is mentioned it’s associated with high quality content. You’ll soon notice that generating conversions simply comes from having your brand name promoted.